March 25, 2011
Welcome back to The Serious Photographer’s Guide to Google Analytics. Glad you’ve joined us today!
A quick note before beginning: This is a long-ish post, but understanding the Google Analytics dashboard is fundamental to using analytics data effectively. I encourage you to read it through. Proceeding posts will be shorter and more focused, I promise, but this one sets the stage for the rest, so please read on!
With set up complete, one of your first tasks has nothing at all to do with the account itself but is incredibly important. You need to determine your Key Performance Indicators, or KPIs.
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March 25, 2011
Photography as a business vertical has grown crowded and technology is to blame.
The DSLR, which eradicated cost-of-entry barriers, is one culprit. Internet marketing tools and social media are two more.
In a single morning, you can go from possessing no online presence whatsoever to operating a full-featured gallery website, blog, Facebook fan page, Twitter profile, and more.
For any photographer seeking to grow her business through Internet marketing, this reality is daunting. Crowded places are also noisy places where getting heard is hard to do.
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March 23, 2011
If you didn’t catch it, the last post in this series describes how and why Google Analytics can improve gallery website and web marketing performance. Hopefully, if you read it, I convinced you that you’re absolutely nuts to invest further in your gallery website, photography blog, or Internet marketing efforts without enabling the ability to measure results.
This post walks you through the first step towards attaining better results – Google Analytics account set-up. Unlike Google’s services that are attached by default to your Google account, you need to set up a separate analytics account. If you already have a Google account, log in. If not, create one.
Once logged in to your Google account, click the “sign up” button on the Google Analytics homepage to begin the first of four basic steps to account setup.
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March 20, 2011
We hear as photographers, over and again, to find our voice, to express our unique vision. For a landscape guy like me, this might mean creating a unique photograph of iconic Bryce Canyon, for which you receive 885,000 results in Google Images.
Being unique at this magnitude is a massive challenge that even the most recognized amongst us struggle with. But it’s necessary to achieve success, whatever that means for you.
The reason is simple: Unique equates to value. Online, Unique is viewed, shared, discussed, and purchased. Meanwhile, Cliché is scoffed. Boring is [Click Here to Read More...]
