Tags are navigational tools built into blog engines that provide important benefits when used properly.
First, effective tagging (a.k.a. “labels” on Blogger) helps site visitors find content easily.
This beneficial user experience reinforces your brand while minimizing obstacles between your site visitor and site goals (e.g. newsletter sign-up, ecommerce, etc.).
It also bolsters SEO by aggregating content that’s unified by targeted keywords. More about this in a bit.
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Many a photography website is powered by a content management system (CMS) designed specifically for the purpose of displaying photography online, while its blog is driven by a CMS like WordPress or Blogger.
My wilderness photography website is a perfect example — driven by a CMS that I customized to my needs, it features automatic creation of gallery landing pages, e-commerce, full control of on-page SEO elements, and more.
It also includes a blog module, but I use WordPress because it’s designed to support authoring, editing, and publishing blog posts, Show Me >>>
This post is about the role of consistency in blogging, an important notion if you blog to market your business.
To begin to understand how, think for a moment about something that has little to do with your blog — your personal relationships.
Are your close friends consistent in how they communicate, react, and conduct themselves with you?
Can you say the same for trusted colleagues or loved ones (at least, loved ones you choose — no accounting for family)?
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SEO and online marketing circles were abuzz in June 2011, when Google announced its authorship program.
In essence, Google authorship is a way for authors to connect to their online content in a powerful way.
In application, it’s the creation of a Google+ profile, and placement of simple code on your website or blog that connects to this profile.
This is not a how-to post, however—it’s a why-to post.
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In the first post of this two-part series on specificity and photography SEO, I state that SEO is neither easy nor rocket science. It’s just a process.
Even for experienced SEO practitioners, though, applying specificity as a guiding principle during this process aids in smart decision-making.
For photographers, many of whom have limited time and resources, and who are good at photography, not necessarily SEO, specificity is crucial.
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SEO for photography websites is an ongoing, iterative process that occurs over the lifetime of a portfolio website or photoblog.
Given this, the time a photographer spends on SEO must be focused, and specificity is a simple paradigm that ensures this focus.
Specificity as a guiding principle for our marketing efforts, and for SEO, ensures that we attract qualified prospective customers.
This two-part post series explains five ways in which specificity can guide SEO (and business) success.
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